#75 SO HELP ME? WHAT IS MY BRAND ANYWAY?
Back for the second part of a two parter, Anna Hardy, award winning family photographer and photography trainer/mentor returns to talk about branding and I discover that I may have a brand I'd previously not considered.
What do you say that resonates with your client? Either in text or pictorially.
What does your ‘about page’ say about you?
What’s your story? Your real story, not the one that sounds good because you’ve seen your competitors use something similar and anyway that seems to be working just fine for them.
Plus we talk about one of my current pet subjects, or at least touch on it, that of discount culture. Particularly during these times of the ‘C word’, when some of our customers moot four words in terms of negotiating cost; “What can you do?”
Today's show is kindly supported by www.imagesalon.com - outsource your post production and spend more time shooting and working on your business with 25% off your first order in 2020.
I’m interested to hear your thoughts about this an all our topics. Email: studio@photographydaily.show
